Design challenge + vision
The world of Offering Management has evolved, and the digital properties tied to it need to take into more careful consideration the expanded Offering ecosystem including the OM Development Program, Orchard, and Pathway. To ensure these properties address more pointed needs for specific users and appear as if they exist in the same universe, on purpose.
As-Is user experience: A muddled and fragmented user journey
As Lead Experience Designer, I was in charge of designing a new experience design system and UX pattern principles that surface all existing digital properties, tools, and assets with a curated sense of cohesiveness—that is also flexible to meet future scaling needs.
My design initiatives and impact
Design vision & strategy framing
User research synthesis
Content audit
Information architecture
Moodboard exploration
Executive presentations
Rapid prototyping
Coordinate new experience design system implementation with Dev Lead on the team
Starting point
Together with the UX Researcher on the team, we conducted a series of key stakeholders & sponsor users interviews within the Offering Management space to help us re-evaluate the user personas, user workflows, and their main jobs to be done within the expanded Offering Management space.
Users and user needs
Additionally, through insights gathered from sponsor user interview sessions, the UX Researcher and I synthesized an updated and integrated understanding of our users and their needs—which helped us build out new user personas and storyboarded the to-be user stories.
As-is / To-be scenario mapping
Design opportunities + objectives
Get inspired
The mission is clear—we need to evolve our digital presence to meet the changing needs of our users’ work behaviors.
Vignettes of the new brand and experience design system
Implementing the new brand and experience design system
Based on updated insights of our users and their needs, together with my Design Strategist colleague, we conducted a content audit of the latest version of the Offering Management digital properties to identify new content needs and explore new content flow and information architecture.
I then began several rounds of wireframing, rapid prototyping, and user-testing with our sponsor users to gather feedback on updated information architecture and content. Based on insights gathered from research, we further iterated on our content strategy, refined user flow, and finalized our sitemap and page layout.
