IBM Consulting Offering Management Digital Presence Refresh

Lead Experience Designer • Brand Experience Design • Information Architecture • Content Strategy • User Experience Design • Visual/UI Design

The world of IBM Consulting Offering Management was rapidly expanding— with a growing set of tools, offerings, and platforms—and the digital presence needed a redesign to provide a succinct and curated discovery pathway for our users (IBM Offering Leaders, consultants, and practitioners).

As the Lead Experience Designer for the redesign, I established and implemented a new visual and experience system aimed at intentionally showcasing the various tools, offerings, and platforms that exist within the IBM Consulting Offering Management ecosystem cohesively and with visual continuity. Using the updated visual and experience system, I developed both fixed and fluid experience patterns for application across all digital executions within IBM Consulting Offering Management.

In the effort to enhance our digital presence, I conducted a thorough audit and refinement of the site’s information architecture, ensuring that the updated content effectively meets the needs of our distinct user groups. Utilizing the new information architecture, I implemented the latest visual and experience system into the interface, creating an intuitive and dynamic user experience. Keeping future lifecycles in mind, I also introduced a collection of adaptable and reusable design patterns that the team can use for sustainable scalability.

Over time IBM has developed a series of discrete tools for the IBM Consulting Offering Management ecosystem. By applying the updated visual and experience system to these tools, I established a sense of unity and cohesiveness as our users navigate from one tool to the next. Our users now have a curated journey system to navigate through, without the muddled brand identity and user experience.

Using the design principles I established and experience patterns created in the new visual and experience system, I applied them intentionally throughout the updated digital experience.

By highlighting success stories from real users within the Offering Management Community—the site effectively informs our users what the discipline of IBM Consulting Offering Management is and how it enables them to drive higher client impact every step of the way.