Abbott Neuromodulation Digital Experience Design

Co-Lead Digital Designer • Responsive Web Design • Brand Experience Design • Digital Experience Style Guide Design • User Experience Design • Visual/UI Design

After the merger of Abbott Laboratories and St. Jude Medical, HCB Health was tasked by Abbott Neuromodulation to create a new disease state management website based on legacy SJM sites.

As Design Co-Lead, I worked with the Director of UX to design a new Abbott Neuromodulation digital experience to improve and simplified the overall user experience of the site and user flow of the site content. Additionally, I was the Lead Designer for the creation of Abbott Neuromodulation’s branded digital style guide once we established unique UX patterns and brand experience to unify the site's overall look and feel.

Color Palette & Full-Page Samples

Typography

Wireframes & Full-Page Samples

Imagery & Photography

With an aggressive timeline, we plan strategic roll-out phases to ensure the target audience can receive the best experience from first launch.