Alcon CONTOURA Vision Brand Expression & Digital Experience
Co-Lead Digital Designer • Responsive Web Design • Brand Expression • User Experience Design • Content Strategy • Visual/UI Design
HCB Health has been tasked by Alcon US to rebuild and update the CONTOURA Vision - Your Lasik Solution website to grow the category and provide a new user experience to increase appeal for the young millennial target audience while maintaining the priority of the site's educational content.
As Co-Lead Digital Designer, I lead the end-to-end design development for this project from ideation to high-fidelity prototype. To establish a robust and vibrant brand experience, I streamlined the brand’s color palette and typography and defined a set of experience patterns for the site.
