Mitsubishi Tanabe Pharma America Digital Experience

Co-Lead Digital Designer • Responsive Web Design • Brand Expression • User Experience Design • Visual/UI Design

Mitsubishi Tanabe Pharma needed a site that could provide thoughtful, emotive, and scientific information and support resources for Neurologists, ALS specialists, and ALS patients and caregivers to elevate awareness and education of ALS focused on the importance of function/quality of life versus mere preservation.

As Co-Lead Digital Designer, I worked closely with the Director of UX to deliver a digital experience that acts as a dynamic and patient-friendly tool to help ALS patients, caregivers, and healthcare professionals better navigate their journey with ALS.

• Winner of the 2017 Pharma Choice Bronze Multichannel

• Winner of the 2018 PM360 Gold Award

To evoke a sense of warmth, we create an inviting color palette and illustration style that will draw the users in as they navigate through the site. And by assigning a unique color for each target audience group, users can effectively differentiate whether they are on the patient-facing or healthcare professional-facing section of the website.

To make the resources accessible and readily available for our audience, we design the digital experience with a mobile-first approach—with a keen intention that all dynamic interactions throughout the site are intuitive and easily scannable.