Terumo Aortic Brand Expression & Digital Experience

Lead Digital Designer • Responsive Web Design • Content Strategy • User Experience Design • Visual/UI Design

Terumo Aortic needs a fully branded and unified site with a clear brand voice and message is needed to speak to the brand's unique audience group, and to showcase the entire portfolio of solutions and demonstrate why Terumo Aortic is uniquely qualified to address every segment of every aorta.

As the Lead Digital Designer, I took the lead to create an engaging and comprehensive digital experience that puts the user's need at its center. Inspired by the brand's existing photography and print media guideline, I designed a set of flexible experience patterns and a visual system that laid the foundation for a user-centric and intuitive interface.

Together with the Director of UX, we designed two unique user flow patterns that are dynamic, engaging, and can quickly help our audience navigate through content with ease.

Inspired by the brand’s unique value offering and vision, I created a digital experience that tells the brand story and captures the brand’s mission to provide fully customized treatment solutions for patients across the world.